profine becomes record main sponsor of 1. FSV Mainz 05
The football Bundesliga club 1. FSV Mainz 05 and its main and shirt sponsor move even closer together.
The profine Group, with its KÖMMERLING brand already a partner for five years and since 2015 on the shirts of the team, has extended its commitment as the main and shirt sponsor for another four years until 2023. The contract had originally run until the end of the season in 2019. Both partners have signed the new contract on 18th March 2019 as part of the visit of the Mainz 05 professional team at profine´s plant in Pirmasens.
With its eight years presence on the Mainz shirts, profine sets a strong signal in every respect. It is the longest commitment of a partner as main and shirt sponsor in the history of professional football at Mainz 05. The agreement applies to the Bundesliga and the Second Bundesliga.
Dr. Peter Mrosik, owner and CEO of profine: "We have made important strategic decisions in recent years: We have decided to actively build up the KÖMMERLING brand, position it as a premium window brand and invest in end customer communication to support our partners in the market. Our partnership with Mainz 05 is a very important element and, as studies show, is very successful. Not only did we increase brand awareness and improve our image, we also receive very positive feedback from our partners on our strategy. Our partnership goes beyond pure sponsorship and has become a true brand partnership: Like Mainz 05, we see a very positive development based on our own competences and a clear strategy. We share values such as responsibility and sustainability. Under their new leadership, Mainz 05 has positioned itself forward-looking and is thus the ideal partner for us to achieve our own goals."
Dr. Jan Lehmann, Commercial Director of 1. FSV Mainz 05 says: "The expansion of the partnership with profine and its KÖMMERLING brand, which we have been promoting together with our marketing partner In-front, is a strong commitment to Mainz 05. It is a very good example that a proven partnership can once again be raised to a higher level. This is also the consequence of our reorganization with the establishment of our partner management department at the beginning of the season in order to be able to react faster and better to the wishes of our partners. We share common values and goals. The cooperation with our main and shirt sponsor has developed into a genuine brand partnership, which is already reflected in a number of joint projects, such as the KÖMMERLING “window seat” in the OPEL ARENA. Regional closeness and personal solidarity also strengthen our partnership."
