TODAY FOR TOMORROW - Kommerling's New Sustainable Brand
In the 125th anniversary year, Kömmerling is positioning itself for the future with the realignment of its brand, with sustainability right at the heart of the new positioning and philosophy. It is about taking action today and making the right decisions for tomorrow and this philosophy is reflected with a completely new brand image, with a new logo and slogan.
In the 125th anniversary year, Kömmerling is positioning itself for the future with the realignment of its brand, with sustainability right at the heart of the new positioning and philosophy. It is about taking action today and making the right decisions for tomorrow and this philosophy is reflected with a completely new brand image, with a new logo and slogan.
Dr. Peter Mrosik, owner and CEO of profine, on the background to the brand relaunch said: ‘Living up to our responsibility means protecting the future. It's up to us, the industry leaders of our time, to make a difference today. As determined and ambitious doers, we have the strength and the will to deliver positive change in everything we do.
He continued: ‘But we want to be more than a pioneer, we also want to be a role model for others. For everyone who, like us, feels equally committed and capable of rising to this major challenge. Our goal is to create a sustainable loop for high-quality products made of synthetic materials. Today we develop the right solutions for tomorrow and set standards for a future worth living for. This is what our Kömmerling brand stands for.’
Today for Tomorrow - this message becomes the central brand core, which is reflected in all product, image and social media communication deliverables. The communication of the brand puts responsibility and sustainability issues into focus and the new Kömmerling logo displays natural elements like the sun and water in abstract form and embodies circularity.
The new slogan is the thematic and emotional framework for the new appearance and in just three words, it sums up the brand message and direction that Kömmerling stands for: Today for Tomorrow. The new branding will be rolled out across Kömmerling UK’s marketing communications in the coming weeks and months.
